
Walmart Unveils a New Look for Montana Stores
Walmart is updating its brand to show Montanans that the company is customer-focused and using technology across all shopping channels.
This change highlights Walmart's beginnings in Arkansas in 1951 and its growth into a global leader known for helping people save money and live better.
Key Elements of the Brand Refresh in Montana
New Logo: The new Walmart logo is inspired by Sam Walton’s iconic trucker hat and features a modern, custom font.
Spark Symbol: The spark symbol represents the energy and guidance you can experience when shopping at Walmart.
Colors: Walmart's main colors are True Blue and Spark Yellow, blending tradition with a touch of modernity.
William White, Senior Vice President and Chief Marketing Officer of Walmart U.S., explained, "Our updated brand reflects the legacy of our founder, Sam Walton, showcasing our evolving abilities and commitment to customers now and in the future."
Enhancing Trust and Connection
The Walmart team believes that the updated brand look will build trust with customers and create a stronger connection with the store. By portraying Walmart as a modern, trendy brand with a focus on digital services, the company aims to lead in innovative retail ideas.

Rollout Plan for Montana Stores
Walmart is introducing its new brand across all platforms, including the website, app, and stores. This process began in October 2024 at Store 4108 in Springdale, Arkansas. The official launch for all Walmart platforms is set for this month, followed by continued updates throughout the year.
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Gallery Credit: Billy Jenkins