At a recent Coldplay concert, a “Kiss Cam” moment turned awkward when a man was caught snuggling up to a woman who definitely wasn’t his wife.

Social media did its thing, and the clip went viral faster than you can say “Yellow.” The couple's now infamous smooch and panic reaction has become a modern meme... and a cautionary tale.

Rodeo Billings Is Not Having It

Enter Rodeo Billings, who saw the chaos unfold and decided to get ahead of the puckering problems. In a post dripping with cowboy sass, they shared a not-so-subtle public service announcement:

Translation? If you get caught in the act, don’t blame the rodeo. They’re here for the broncs and bulls, not the relationship drama.

All New Arena, All New Energy

Rodeo Billings is kicking off an all-new PRCA Pro Rodeo at MontanaFair this year, taking place August 14 through 16 at the brand-new outdoor arena at MetraPark. This marks the first rodeo in Montana’s newest outdoor venue, and it’s already bringing more heat than the August sun.

Big Names, Big Bucks

The event is being produced by NILE, which has been delivering rodeo magic in Billings for years. But now, under the leadership of sports marketing pro David Allen, the team is turning up the volume, and the prize money, just in time for peak rodeo season. That means the biggest names in pro rodeo will be chasing a win at Rodeo Billings as they compete to qualify for the National Finals Rodeo.

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Celebrating Montana’s Western Spirit

From native culture and local talent to high-stakes action and, yes, that cheeky Kiss Cam, this is shaping up to be one of the most anticipated events at MontanaFair. NILE says they’re making Rodeo Billings a full-blown celebration of the western lifestyle, and something the whole family can enjoy, assuming nobody gets caught locking lips with the wrong partner.

Mark Your Calendars

Rodeo Billings at MontanaFair runs August 14-16, 2025, and promises an unforgettable experience. Whether you're there for the roping and riding or the off-script smooching, just remember the golden rule: if the Kiss Cam catches you, Rodeo Billings warned you.

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See y’all in the arena...just maybe keep it PG when the camera pans your way.

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